RADDAR7, a unique men’s clothing brand, launched yesterday in Chelsea and Notting Hill based stores Wolf and Badger, following an unprecedented online demand.
The brand, from London-based Artekl, is the latest in a growing family of brands and features prints and designs produced by a skilled UK creative team.
The 70 unique products, inspired by natural and fantastical worlds, are now available to purchase in Wolf and Badger stores and via their website.
RADDAR7’s innovative clothing fuses fine art with current trends, and has been created using the very best in design and production techniques.
Latest groundbreaking collection, ‘Illusive Work’, that depicts bold, dark graphics from raw and surreal words, is the first artisan style range that has launched online with e-commerce site Wolf and Badger and in their Notting Hill and Chelsea stores.
The aim of the range was to create a 21st century platform where creatures that lurk in the shadows of our nightmares are rendered harmless.
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Founder of RADDAR7, Angelina Papadopoulou, said: “The RADDAR7 brand seeks to offer what the style-conscious have been waiting for by merging modern lifestyle with an understated metropolitan inspired aesthetic. There isn’t anything quite like it in the current market and the latest collection is exactly what the fashion forward male has been waiting for.
“The clothes highlight emotive dark images and the idea is that beyond the outer savagery lies something deeper – something that touches us all. The designs are both striking and disturbing; it takes a bold spirit to be able to wear this with pride.
We’re thrilled to have launched at Wolf & Badger and we cannot wait to see the public response. It’s such an exciting time for all of us!”
Products are now available to purchase online and in store.
To check out the entire collection head over to http://raddar7.com/
Header image taken by Paul Martyniuk