Tattooing is believed to be one the oldest and greatest human artistic expressions. The tradition of tattooing emerged as a result of global cultural exchange and was brought to Europe by explorer, James Cook, on his return from his first voyage to Tahiti and New Zealand. The word is said to have two derivations – from the Polynesia word ‘ta’ which means striking something and the Tahitian word ‘tatau’, meaning to mark something.
Now, centuries later, the art of tattooing has emerged from the darkness and risen through the style ranks to become an established form of self-expression and a recognised way of portraying individualism. It has been estimated that 1 in 5 UK adults now have a tattoo. More than this, tattoo design is now finding its way into the alternative menswear fashion market, with many designs as artistic and unique as the real thing.
The tattoo design is central to RADDAR7’s contemporary, urban clothing. Creating striking designs to mark the outstanding fabric used, RADDAR7’s artistic geniuses focus on modern art to combine strength & masculinity and fragility & sensitivity that brings the RADDAR7 brand to life at the edge of raw, artisan style.
RADDAR7’s talented artists draw on the accurate and precise attention to detail that tattoo design encompasses, with their work depicting a depth and meaning that allows the tees to be both visually appealing and interesting.
Take the Mythical printed t-shirt – RADDAR7’s first ever product. Mythical is just one of the tattoo tees that mirrors the dark rocky style that is at the heart of the RADDAR7 brand.
The tattoo design of the Mythical tee allows a narration to be created, with the shirt reflecting and commenting on our acceptance of the mundane as the pinnacle of our existence. Rendered in unforgiving detail, we see a swirl of mythical beings that seem all too human.
With tattoo designs being catapulted to the forefront of emerging menswear trends in the alternative and urban market, getting your hands on one is essential. You can check out the full range on our website or from renowned Mayfair and Notting Hill Stores – Wolf & Badger.
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